Fashionilla has now been live for about a month now and we are about to deploy our marketing plans. Please help us spread the word. Here is our press release:
Introducing Fashionilla.com, the Ultimate Online Fashion Destination
Vancouver, BC – April 23, 2012 – Newly launched Fashionilla.com fuses social networking, industry sourcing and an e-commerce marketplace all together for the wonderful world of fashion. The premier online shopping destination has built an all-in-one website for international fashion lovers. Visitors can Shop, Network and Source in this unified platform.
Vancouver-based Mimi Lauzon is the pioneer behind the concept of Fashionilla, and our home grown female is starting to get a lot of buzz within the fashion community. With the anti-sweatshop movement growing, Fashionilla could not have come at a better time. Fashionilla not only offers quality products; it offers something different. Fashionilla is an online fashion site providing trendsetters access to unique products directly from the designer. It also provides independent designers a platform to establish their brand, by connecting them directly to retailers, online consumers, and a wide network of their industry peers.
Fashionilla has undoubtedly recognized the potential of the World Wide Web. A study from technology and market research firm Forrester announces that “after topping $200 billion for the first time, online retail sales in the U.S. are forecast to reach $327 billion by 2016” (Mashable, 2012). Designers and new brands have the difficult task of breaking into that market and dipping into the online consumer’s pocket, which is a common complaint within the industry. Fashionilla was born to fill that void and be a cost-effective platform where independent designers can showcase their talent and expand their online exposure. They create the goods and Fashionilla does the rest!
Fashionilla offers users more than an e-commerce site; it encourages community. The fashion industry is large, but where do you start if you want to get connected? The Fashionilla Community gives freelance artists a space where they can showcase their portfolios and network with specific members of the industry to create business opportunities. Our fashion lovers offer the designers invaluable feedback on designs and help steer retailers towards the popular products.
Another important feature is the Fashionilla Source Listings - classified ads of stylists, photographers, make-up artists, manufacturers, schools, printing services, job postings and more. This is what separates Fashionilla from the other fashion sites. It offers more than a place to just buy clothes; it’s where you can Shop, Network and Source.
Fashionilla is currently searching for talented fashion designers to showcase in our marketplace and we need your assistance in spreading the word! We look forward to speaking with you and thank you for your time.